Video ROI Calculator (Free for Ecommerce & Service Businesses)

Calculate your video ad ROI in minutes. Forecast impressions, clicks, conversions, revenue, and profit—before you spend a dollar. Works for YouTube, Instagram, TikTok, and Facebook.

Video ROI Calculator

Estimate the impact of your next video campaign. Choose your business type:

Instantly calculate your video ROI

Estimate the outcome of your next video campaign with clear numbers. Our calculator models the full funnel so you can make smarter budget choices.

Why it’s useful

  • Supports Ecommerce (AOV/CVR) and Services (leads/close rate/APV)

  • Built for YouTube, Instagram Reels, TikTok, Facebook/IG Feed

  • Clean results: Impressions • Clicks • Conversions • Revenue • Profit • ROI

  • No signup needed. Export your insights or book a free 15-min strategy call

Video ROI Calculator

Use realistic numbers from past campaigns. Not sure? Start with the defaults and adjust.

  • Business Type: Ecommerce / Services

  • Inputs: Spend, CPM, CTR, (CVR & AOV for Ecommerce) or (Lead Rate, Close Rate & APV for Services), Margin%

  • Outputs: Impressions, Clicks, Conversions, Revenue, Gross Profit, ROI

Tip: Improve the first 3 seconds of your video. A stronger hook usually raises CTR and ROI.

Need help?

Free 15-min strategy call

Benchmarks & quick tips by platform

YouTube In-Stream

  • Hook before the 5-second skip

  • Call out the audience + problem early

  • End with a strong on-screen CTA

Instagram Reels

  • Use captions for silent auto play

  • 9:16 or 4:5; bold on-screen text

  • Cut every 0.5–1.0 seconds to keep attention

TikTok

  • Native UGC feel, quick patterns, big text at top

  • Use curiosity and contrast in the first 2 seconds

Facebook/IG Feed
  • Square or 4:5 for thumb-stop
  • Show brand + pain statement quickly

FAQs

What is a good ROI for video ads?

It depends on your margin and costs. A simple rule: aim to beat break-even first, then push for 20–50%+ ROI by improving CTR, CVR, or margin.

Which numbers should I start with if I’m new?

Use conservative defaults: CTR 1–1.5%, CVR 2–3% (ecommerce) or Lead Rate 5–10%, Close Rate 15–25% (services). Adjust after your first results.

Does this work for both ecommerce and services?

Yes. Choose Ecommerce (AOV/CVR) or Services (lead → close → APV) in the tool.

How accurate are the estimates?

They’re directional. Accuracy improves when you use real data from your ad account and sales history.

Can you review my campaign?

Yes. Share your numbers and we’ll give quick suggestions on hooks, edit structure, and offer—contact us.

Contact us